Social media is an increasingly important asset for any business that wants to grow by gaining new members and provide the ability to disseminate important articles and information pertinent to their company.
Engagement is essential in supporting this growth. Increasing this participation helps to get more exposure by providing seminars and events that are held.
Engagement can be broken up into two categories:
To get the ‘Word Out’ regarding your company’s ongoing events, seminars, courses and campaigns.
To entice as many people as possible to ‘follow’ you.
Facebook currently has over 900,000,000 active users and that number continues to grow steadily. With this in mind, having a presence on Facebook is considered the ‘norm’ and not the exception.
Here are three ways to grow your social media presence:
1. Focus on what they are looking for and ‘feed’ them good, interesting information.
2. Include the Icons on Your Website
Include the icons of your social media networks on your website. This will make it easier for those reading your content to like, comment, share and follow you.with you.
3. Link Your Social Media Sites to Your Website
Just like you want to provide links on your website to your profiles, you also want to link to your website so people can easily learn more about your company.
Social media is the trend and if you are not using this phenomenal communications source to your benefit, you should start now.
In addition, not having a social media presence will cost you in the Google search results, as Google considers social medial a prominent variable in their search algorithm formulas.
Whatch the significance of social networking across the world