Reiterating the previous article, it is important that you keep to one topic per page With that said, we will now explain the details of creating a well written web page.
Thanks to the Hummingbird Algorithm, Google is smart enough to read your copy and arrive at a fairly good determination as to what your article is about (provided you don’t dilute it as mentioned in the previous article). To reinforce the specific subject you are writing about, you need to provide relevant keywords in strategic areas of the article.
- Make sure your most important keywords are at the beginning of the article’s HTML title tag.
- In the beginning of your article, place those same keywords at the top of the page (called above the fold).
- Do not stuff the article with the same keywords. It is suggested to use the same keywords only twice per article, then use synonyms when you can.
- Reinforce the keywords or synonyms in subheads (drilling down on the same subject, but more specific parts of it) using HTML header tags.
- Bold, underline and/or use italics when appropriate.
- Add pictures. Insert the appropriate keywords in the alt attribute of the img tag.
- Add video with a description.
- Optional: Add images and video (Best approach).
- Create a compelling description of your product/service in the meta description tag.
- Include two (or more) internal links to other pages of your website that is relevant to the subject.
- Include external links to to other websites that are also relevant to the subject. Revelant linking shows Google that you have done your research on the subject.
- Ensure that your content is clear and easily readable by the human audience.
- Use at least 400 words per article.
This infograph provides an illustrative example of a well written optimized article. The infograph contains notes that enforce what has been explained so far, and/or use this article as an example.
High quality content is of great importance to Google!
When you were given a homework assignment in high school, those who brought back a poorly written article or those who brought in a short written article (one that is insufficient to ‘get
the point across’ about your subject, the teacher would give them a poor grade.
In contrast, those who bring in a well thought-out written article that expresses clearly
the subject will get a high grade.
If you keep the above analogy in mind, you will be on your way to obtaining a better ranking for your website!