The following describes an overview of search optimization techniques towards gaining high rankings for your websites.
1.Indexing a Website
Web crawlers, also called spiders and bots (short for robot; Googlebot for Google) are programs that ‘crawl’ the web and read each website for information that will help it decide how it will rank your website based upon the keywords (search terms) that users type in the Google search box.
In order for Googlebot to clearly understand what your website is about, you need -to make sure that your topic or theme is straight-forward so the bots can clearly understand what the website, more specifically, each web page is about.
There are a number of procedures that Google recommends. The better you apply (optimize) these procedures, the easier it will be for Google to understand your website and subsequently increase your chances of getting ranked higher in the Google search listings.
2. Website Design
Ensure that your website is designed well, with a good balance of text and images or videos and above all, appealing to your viewing audience. Functionality is important, so make sure that there are menus that can be easily navigated, so that people can find what they are looking for fast. The home page should be an overview of what the entire website is about.
3. Keep bounce rate low
If a person clicks a link to your website, but doesn’t find what he/she is looking for, they will leave almost immediatly. This called bounce rate and is another reference point that Google uses to determine if your website should be listed high or low in the rankings. If there is a continous high percentage of bounce rates (over 50%), then this indicates to Google that your content is not attractive to your audience.
There could be many reasons for this. The article wasn’t written well to keep the viewers entranced in reading it or the content was not refereencing what it said it would, based on the title of the page. E.G. Your article title is hot air balooning, but you are talking about coffee table books will result in users leaving your site within seconds.
This provides two negative votes to Google. One is that Google’s algorithm will tell that the content doesn’t match the title and the related issue is that the human readers will also determine the same conclusion, resulting a quick exit and a high bounce rate.
Therefore, it is extremently important that your title is relative to the content of your article.
4. Develop a Theme that Describes Specific Subject
First step is to make sure your theme (subject) is clear. If the website appears complex (e.g. discussions about more than one specific subject per page), the less weighted it will make the site; thus, the lower it will be ranked related to other websites that have a similar theme where the topic is clear and to the point of the same subject.
In other words, if your intended subject was about hot air ballooning, you should keep your discussion to be specific on hot air ballooning, but if you are discussing hot air balloons and airplanes, then you have diluted the article with two subjects; thereby confusing Google as to which topic you are presenting (same as a human would be confused if he wanted to read just about hot air ballooning, but end up reading about airplace too). Bringing this up a level, if your article is about early flight history, then discussing balloons and airplanes would be appropriate.
How do you tell Google what your specific topic is?
This is where the keywords come into place. You must present the keyword of your topic in the meta title of the article, which leads us to our next discussion on proper use of keyword placement and subsequently, how to write a good quality article.