In addition to the fact that HTML tags render the format and display on the screen for the viewers to see, some are also used to optimize your web page for the Google Search Engine, called Search Engine Optimization (SEO).
These tags and their associated attributes will help you get you more ‘votes’ with Google and assist in possible higher visibility in the SERPs (Search Engine Results Pages).
Below are the tags:
Title Tag: This tag should be on the top of the meta tags and represents what the entire page is about. Give some thought as to what you would like to say here, as you only have about 64 characters to use.
Description Tag: This tag should be right under the Title Tag and is used to describe what your webpage is about, but Google does not take this description into account for visibility rankings. It is solely a ‘sales pitch’, so if you are selling pillows, you might want say “Best Pillows in New York. Call us at …”
Alt Attribute in the Image Tag: <img src=”” alt=”[YOUR KEYWORDS]”>. The keywords used should reflect what the image is about. There should be a different keyword phrase for each image on the website.
<h1> Tag: This tag is used as a caption to summarize the paragraphs of your article and as such, Google gives more credence to the words within this tag, since it reflects a title to what your excerpts are about.
Anchor Tag: <a href=””> The anchor tag is the tag that is used to link to other web pages or websites. To optimize this tag, you use your keywords as your linked text. The Title attribute should be used here as well. The title attribute is used to supply supplementary information about the page it is linking to. It should not duplicate the keywords exactly.